Follow us on Facebook. Mention @ us on twitter. Watch our webinar. Listen to this podcast. Read our blog. Here is an email with ‘exclusive offers for you.’ The fight for seeking attention is real.
The internet has made it easy to spam hundreds of thousands of people at literally no cost.
Imagine this. You started watching a video on Youtube and there comes a 5-minute advertisement you have no interest in. You look for the ‘Skip Ad’ option but it’s not there.
Or you find an interesting article online but the moment you click it, there comes a popup asking for your personal details.
How does that make you feel?
Stealing attention doesn’t build trust. Try earning it instead. Once you earn your audience’s attention, they trust you and look forward to hearing from you.