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Be it the gadgets you buy. The school/ university you attend. The company you decide to work for. People you hire. Or the role models you choose to follow.

It’s easy to be confused into believing that if it’s famous, it must be good.

But that’s rarely the case.

There is little data to show that a university with the highest amount of patents (or huge sports facilities) is good at doing its primary job of preparing students for the future. And not sure if that company with a ‘famous’ founder is a good place to work for.

Being good at something requires one to meet a set of performance criteria. Being famous, not so much.

Choose wisely.