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While ‘busy-ness’ sounds cool, ‘business’ means producing things of actual value. The two are often unrelated.

People are throwing around the ‘busy’ word way too much. It feels good to be busy because it boosts your ego.

Busy-ness is easy to measure. “I worked a 17 hour day yesterday.” But what did you achieve in that time?

What if you had a totally unbusy day and spent it making real decisions that matter? The ones that will help you produce something worthwhile or make meaningful progress.