Flat Preloader Icon

A fancy office overlooking the river. Is it for you to be more productive or is it a way for you to show-off to your clients? 

Do you want your kids to take a specific course because it prepares them for the future? Or, because that gives you social validation?

The expensive gift you bought for your partner. Is it really for them or, for you to feel good about gifting it?

Being truthful about ‘who is it for’ can make decision making easier.

It helps us understand the why behind our actions. And change them if we don’t like the answer.