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Competition is often considered a driving force behind innovation and professional success.

The problem with competition is you don’t control the journey. The competition decides it for you. For businesses, higher competition equates to lower profit margins.

When you compete with someone, the focus is on beating your competitors, rather than on doing something that’s important or valuable.

By shifting the focus on doing work that is important and valuable, you define an entirely different category. Category of one. A category that you have full control on. Category where the only competition that matters is the one with yourself. Where the focus is on self improvement by asking questions that really matter. Are you a better version of yourself today than yesterday? Are you delivering enough value to the ones that you seek to serve?