When you go to see your doctor, you trust the treatment he/she gives you is the best for you.
While signing a commercial deal, you trust the other side will hold on to their side of the deal.
In personal relationships, you trust the other person will be honest and understanding.
You trust that your bank will keep the money in your savings account safe.
Be it a family, a profession, an organisation, or a company (small or large). We are all in the same business. The business of ‘trust.’
Trust is hard to define, but we do know when it’s lost. When that happens, we disengage.
But when trust is intact, we are heavily invested in the relationship – emotionally, financially or both.
The key elements of trust are reliability, competency and transparency.
The dynamics of trust are delicate. It takes a long time to gain trust. And much longer to regain it (if at all it ever happens).