Reading and Watching – the two primary modes we use to consume information and communicate.
The two modes differ in more than one way.
Reading is an active process as it requires you to use more of your cognitive senses.
It’s possible for different readers to interpret the same content differently. Be it a professional email, or a character of a novel. The context, social factors and personal biases help shape these interpretations.
Watching, on the other hand, is a passive process as it feeds you a pre-defined narrative without any active need for interpretation. The human brain likes to visualise things and videos are visualisations ready to be consumed.
Both the mediums have their own place in the world of communication.
The selection between the two should be a conscious choice. Both for the content creator and the consumer.