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Most startups fail. About 90%. 75%, if you are venture-backed.

Close to 70% of organisational change initiatives fail to deliver the results.

Approximately 92% of people who set up New year goals don’t end up achieving them.

Yet, we are only surrounded by stories of the elite minority. The ones who’ve managed to make it.

Success stories are misleading. They create a false perception of a very specific road-map to success. Especially when there is no prequel and sequel to the success story.

The failure stories, on the other hand, can be deeply insightful. What worked? And what didn’t? How long was it before you decided to give up on your idea? What if you went on for a bit longer? What stopped you from doing that? What did you do next?

Each story is unique and offers a lesson to learn. They collectively emphasise that ‘it’s ok to fail.’

The world needs more failure stories. Heaps of them.