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“The single biggest problem in communication is the illusion that it has taken place.”

Communication gap is a common problem. Between employers and employees. Consultants and clients. Brand and its customers.  Even between members of the family.

The solution isn’t to increase the frequency of communication or bring in more productivity apps.

Real communication requires a meaningful connection between the two parties.

It’s interactive and seeks feedback. 

It’s less about what you have to say and more about understanding others’ perspective. And then delivering your message in a way that resonates with the receiver.