Imagine searching for flights and seeing ‘only 3 seats available at this fare.’
Or consider the coveted clubs that have ‘invitation only’ memberships.
Even applying for schools or universities that have big waiting lists.
People like things that are exclusive. They want what they can’t have. They want what others desire.
Having access to something exclusive is a symbol of status. It provides people with a way to signal to the world that they are one of the selected few.