How do you know if a product (or service) is a ‘quality’ product (or service)?
A simple definition can be, ‘meeting the spec’ or ‘conforming to the requirements.’
But then who gets to decide those ‘specs’?
Are German cars better quality than Japanese cars or vice versa?
Does YouTube have higher quality content than TitkTok or the other way round?
How do you know if you got quality service from your consultant, doctor or a car mechanic?
Quality is subjective and is influenced by personal feelings, tastes, or opinions.
If you are offering a product or service, you have two options. You can provide an offering with a ‘good enough quality’ that meets the requirements of an average customer. Or generate a ‘high quality’ offering based on your internal standards, and take it to the customers who would value it.