‘Sort by price’ is a prominent way of making a purchase.
Buying stuff on Amazon. Making flight bookings online. Hiring freelancers on a crowd-sourcing platform. Even offline tenders for contracts.
Freelancers and businesses often compete by taking a ‘cheapest price’ strategy. Dropping prices to avoid being undercut by a competitor and losing a sale.
The race to the bottom however, is fierce and ongoing, with a possibility that you may actually win!
The alternative is to offer something unique, valuable, reliable, trusted. Something that is worth paying for.