Double digit growth. Higher revenue. More users. More followers on social media. Bigger brand. More employees. Larger professional network. We live in a ‘bigger is better’ world.
However ‘being big’ isn’t always the most viable option. Growth generally takes the focus away, reduces agility and makes the entire experience less meaningful.
The bigger the organisations get, higher is the level of bureaucracy and lower is it’s ability to change. It may mean bigger revenue but not necessarily higher profits.
The larger your professional or social media network is, the less meaningful conversations you are likely to have.
Staying small allows you to be selective with your projects and customers and allows you to build a close meaningful network. It also gives you the freedom to control the pace of the game.